Life of a graphic designer
is lonley and
THE PROCESS
Design Brief
Communicate, ascertain clientes wishes, outline the deliverables ands the scope of the project including timeline and budget. Learn about the competition and marketing position
Research and Brainstorm
Research gives me a better understanding of the subject of history & the culture of the business. A crucial step in understanding the brand value and I'll be more engaged with the client's needs
Idea's &
Concept Sketch
Explore and test typefaces and keep in mind the latest logo
and graphic design trends. Sketching allows me to create designs quickly, explore various combination before we go to setup digital illustrations
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Present Concept
It's not unusual for clients to make requests for little tweaks. It's part of the job to do design amendments. Keep in mind the time restraints and budget. It is a balance between keeping the client happy as well as our creativity.
Tweak & Finalize
Designs can take weeks to develop and finalize with a client, especially if the client does not have a clear picture in mind.
Honest feedback is what you deserve, we are not afraid to give our expert opinion on what looks best.
Reproduction and File Conversion
Now it's time to send the finished files to the client!
We'll prepare the file and convert it for reproduction. Scale and make cut files for signage, and follow up with branding your flyers and design the vehicle decals and signage.
SOME SAMPLES
Design is based on the slogan that Marketing AV implemented. We keep it clean. While talking with Scott, he pride himself that clean was what set his business apart. From there the slogan and the design followed a natural path.
Their motto is: Helping people to step-up, meet and overcome obstructions, support their growth.
The Oilfields, the hecticness and servicing safety in a combusted industry is what they were looking for in a logo.
For a company that works up north in native communities, teaching basic skills in plumbing and carpentry, while respecting their background.
A chef from Scottish decent required a logo for the restaurant representing his modern clean style and his heritage, with elegance and class.
A logo that capture the development and connects with today.
The pit with seeds in combination with the clean font creates a balanced logo, recognizable from far, and looks good on the bottles.
The controversy in the design and the balance between the old church and the new lobby were inspirational for the logo design.
Family, food and the natural life cycle are centre stage in this design proposal.
ACART, an elegant, simple in its line and easy to understand logo for the association of foot reflexology therapists.
Logo proposal for a new bakery in Middleton. Based on the preferred colour and a style out of the 60'ies.
Simple and elegant combination of fonts and colours.
It had to represent fun, the Valley, family, different "toys" and a sunset... all in one logo!
Dan described his business: It's like playing chess: need to be 5 steps ahead and be able to make unpredictable moves.
Request was a logo that looked like the Annapolis County logo but then different....
Inspiration for the design came from Harry Wenzel's passion for accuracy, and just the rhythm, that I as a graphic designer, can appreciate.
It had to be a diagonal and easy to read. Those were the client's wishes. So this strong and dynamic logo was created back in 2011.
Hot road. Logo design for Rick Roods Transmission Waterville | Nova Scotia.